I first researched this story in and was assured by someone at Apple that it was indeed true. The article struck a chord and several people got in touch to say how pleased or touched they were to hear the story. A few years later I mentioned it to another Apple employee, who immediately said that he thought it was a myth. It may have started around the time of the film about the Bletchley Park code breakers, Enigma, or it may have just resurfaced then.
He checked with Apple headquarters, and although they were non-committal, it was clear that that Turing story was not official Apple history. More Videos Steve Jobs leaves lasting legacy A look back at the life of Steve Jobs Odd Jobs tributes Other theories were advanced. The apple represented knowledge, as in the biblical story of Adam and Eve, or referenced the falling fruit that led Sir Isaac Newton to the concept of gravity.
Stay with me as I walk you through its logo evolution. Ronald Wayne designed the first logo in The event that led Isaac Newton to discover the law of gravity inspired him. Thus, an apple falling on his head. In the same year, the company changed its logo. He wanted something simple, modern, and which blends the name and logo. He got precisely the emblem he wanted after engaging the services of Job Janoff, a corporate logo designer from Regis McKenna, in He designed the iconic logo—the Bitten Apple, which today is one of the recognizable symbols in history.
This version of the logo had the rainbow colors on it, and the company used it from to Other versions are the translucent , Monochrome — , Aqua — , and the chrome Current. Meaning, they say, is in people. The Apple logo is shrewd in mystery, and till the founders come to explain the intentions behind it, any explanation will remain guesswork.
Apple used the famous rainbow spectrum on its second, accepted, and renowned logo. As noted earlier, Apple was the first company to bring a color display computer to the world, the Apple II.
The shape of the logo is another wonder. To explain, some people have linked it to the Garden of Eden, where Adam and Eve took a bite of the forbidden fruit — a thirst for knowledge. Here, there are two schools of thought.
According to the designer, Rob Janoff, it should differentiate it from cherry tomato and other objects of a close resemblance. Chip, had a different opinion. To him, the bite stands for byte—a computer term that references the industry the company is. This statement is also a good fit, but not the position of the company. Mystery drives curiosity. The lesser people know about an object, the more they crave to find out more.
Apple, from its inception, has used puzzles to attract loyal clients. Steve Jobs and his Co-founders have said little about their famous logo, leaving room for speculations. Today, Apple is the strongest brand in the world. How appropriate. The most likely reason comes from fine art. The apple has historically been used as a standard symbol in visual depictions of the Garden of Eden as seen above , and thus accounts for its place in our common knowledge of the Biblical creation story.
These apples grant immortality when eaten. The garden was also guarded by a hundred-headed dragon named Ladon, who never sleeps. Ladies in a garden, an evil beast, and an apple tree. Sound familiar? The similarities of these myths reveal a fundamental aspect of storytelling. For artists who had a preexisting association of apples with similar stories that had been told before the birth of Christ, it would have been natural to ascribe the same symbol into the Biblical creation tale.
In short, apple symbolism is not only prominent in our most common version of the Biblical creation myth, but it predates that myth.
Since the dawn of storytelling, man has used the apple to visually symbolize all manner of things, including knowledge, immortality, abundance, the fall of man, and more.
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