He kept a journal, and after numerous experiments he finally hit upon a mixture of fruit syrups that he liked. To test his new drink, he first offered it to store owner Morrison, who also found it to his liking. After repeated sample testing by the two, Alderton was ready to offer his new drink to some of the fountain customers. They liked it as well. Unfortunately, the origin for the name is unclear. The Museum has collected over a dozen different stories on how the drink became known as Dr Pepper.
Dr Pepper gained such widespread consumer favor that other soda fountain operators in Waco began buying the syrup from Morrison and serving it. This soon presented a problem for Alderton and Morrison. They could no longer produce enough at their fountain to supply the demand.
The "Be a Pepper" series referred to fans of Dr Pepper as "Peppers", and often featured large, sequential , crowd dance scenes, intricately choreographed by Tony Stevens [ 35 ] and led onscreen by actor David Naughton. A recurring jingle was:. I'm a Pepper, he's a Pepper,. She's a Pepper, we're a Pepper,' Wouldn't you like to be a Pepper, too? Drink Dr Pepper. This became grist for a number of pop culture references and parodies.
Levy and a group of patients wearing casts and crutches engage in their own elaborate dancing and singing "Wouldn't you like to see my doctor, too?
In the sex farce Beach Girls , the slogan became "I'm a popper, he's a popper In , Dr Pepper used the slogan "Listen to your mouth", where they show a group of women in white pants performing the jingle in a Broadway setting. After appearing in a series of commercials, David Naughton had his breakthrough film role as the main character in the John Landis film An American Werewolf in London.
In the early s, Dr Pepper promoted the idea of serving the drink hot with lemon slices in winter. This idea appeared in the film Blast from the Past initially set in the early '60s.
In , Jake Holmes wrote the lyrics to "Be a Pepper". A TV commercial was also created using the jingle and ran from — Dr Pepper has also been featured outside the "I'm a Pepper" motif. Several of the classic non-"I'm a Pepper" commercials featured prominent movie stars, one being a television advertisement with Chris Rock as a child enjoying a Dr Pepper.
The commercials were prominently featured during the syndication of The Canned Film Festival , which was sponsored by the Dr Pepper Company. The campaign also featured individual musicians, notably Garth Brooks. Dr Pepper made several appearances in the Robert Zemeckis major motion picture, Forrest Gump , as it was the beverage of choice for the movie's namesake lead character, played by Tom Hanks. I must have had me 15 Dr Peppers. Dr Pepper was introduced to the Australian market in with a short-lived TV advertising campaign and low-priced ml cans sold through supermarkets.
Dr Pepper was subsequently sold in 1. Cadbury Schweppes stated the product did not gain acceptance by Australians, whose detractors complained that the drink tasted like "cough syrup" [ citation needed ] a tag also given to sarsaparilla. A report on the soft drink industry by IBIS accused Cadbury Schweppes of failing in their marketing of the brand, given its global appeal. The use of the Statue of Liberty moving to Australia and passing cans of Dr Pepper on to two Australian males made its imported i.
Letterman repeatedly made assurances on the show that he was joking. These ads were produced by They Might Be Giants. In a ad, someone was sitting in a college lecture and took a sip of his Dr Pepper. He covered the can, and when he let go, the can played a Spanish version of the song. He took another sip, and it began playing a Queen version of the song. Everybody in the class even the teacher and the brainiac started "rocking out". In , Royal Crown introduced Diet Rite, the first major nationally marketed diet soft drink.
Consumers loved it. By , more than 2 dozen diet drinks were fighting for their attention. Introduced by The Royal Crown Company, Diet Rite was the first diet beverage developed nationally by the soft drink industry. Marketed for diabetics and people who could not consume large amounts of sugar, product testing began in The response was overwhelming! By Diet Rite was the 4 th best-selling soft drink in the country.
Competitors began to flood the market, and by , two dozen diet products emerged. Still, Diet Rite remained the most popular diet cola while Tab and Diet Pepsi closed in on the second spot. Dietetic Dr Pepper was introduced in cans and bottles. Sales were slow partly due to the public misconception that the drink was for diabetics, and in , the company renamed the product Sugar Free Dr Pepper. The name was changed to Diet Dr Pepper in While there, he began experimenting with his own soft drink recipes.
There are no laxatives in Dr. If there were any kind of medicinal ingredients such as a laxative, the cola would have to be shelved in the pharmacy area of stores and would require a specific label. Like many beloved soft drinks, Dr Pepper was the product of experimentation in a pharmacy.
Never fear or maybe I should be apologizing — the lithium was removed from the product in Dr Pepper Like Coke and 7-Up, Dr Pepper was sold as a brain tonic and pick-me-up and was available at drugstores to cure what ails ya. Pepper Red Fusion brought cherry flavor to Dr.
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